Concept

MOONDOG created a 3D character, the Draftsy Fairy, that acts as the spokesperson for the Draftsy Fantasy Sports app. MOONDOG then used the Draftsy Fairy in a 30-second animated promotional video. MOONDOG wrote the script with input from the client based on a stand-up comedy-style performance with shenanigans interwoven into the story that helped to explain the purpose of the app in a quick, easy, fun, and memorable way.

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