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Project Name

Client Name

Year Delivered

Creative Provided

St. Louis Aquarium

LHM

2019

Character Design
Modeling
Texture
VFX
Rigging

Animation

 

Brief

Inside the historic St. Louis Union Station you’ll find this one-of-a-kind aquarium, featuring several interactive exhibits and media attractions designed and handcrafted by the imaginative artists and technical magicians of Moondog Animation Studio

Related Projects

The Setting

St. Louis Union Station is a 125 year old train station that served as the key hub of transportation as early Americans ventured from the East to the booming West. This site and the surrounding city has a deep history in American society, culture, and transportation. Elements of this historical significance and train station themed elements can be found throughout the aquarium, including within Moondog’s digital exhibits

Project Overview

 

AQUARIUM MASCOTS

Creative Provided

Project Media

Character Design
Modeling
Texture
VFX
Rigging


 

Concept

We created a cast of Animal Ambassadors designed to educate and entertain guests at the St. Louis Aquarium.

 

OTTER TALK

Creative Provided

Project Media

Character Design
Experience Design
Creative Direction
Asset Creation
Theming Design
Interactive Development
Content Creation

 

Concept

Have a chat with Tom the Otter in this live digital character show, learning about the North American River Otter and the surrounding environment.

Behind the scenes an actor uses a virtual puppeteering interface to bring life to the digital character and engage with guests of all ages.

 

The performer is located in a separate room, utilizing a custom designed performance capture and show control system which uses a combination of facial tracking, Valve Index VR hand controllers, and software purpose-built for the experience, allowing the performer to engage with audience members in a natural, intuitive way.

 

FISH DRAW

Creative Provided

Experience Design

Creative Direction

Technology Design
Audiovisual Design
Engineering
Procurement
Installation

Theming Design

Interactive Development

Content Creation

Concept

The Fish Draw sponsored by Tetra is a popular destination for Aquarium guests both young and young-at-heart. Guest can add their flair to one of the fish coloring sheets, scan it in, and watch it swim in a virtual Mississippi River!

This interactive experience is located in the Conservation and Education Center of the St. Louis Aquarium which is comprised of interactive science-based exhibits on the topics of water conservation, our local waterways, and the effects of plastic on our rivers and oceans.

This exhibit has recently been featured on the front page of Reddit, has over 2 million views on TikTok, and over 6 million views on Facebook.

Project Media

 

AUGMENTED REALITY SANDBOX

Creative Provided

Experience Design
Creative Direction
Technology Design
Audiovisual Design
Engineering 
Procurement 
Installation
Theming Design
Interactive Development
Content Creation

 

Concept

Guests are invited to transform the terrain in this interactive sandbox.

 

The animated wall mural is updated in realtime, driven by changes in the surrounding sand.
 

Project Media

 

ANIMATED TICKET BOARD

Creative Provided

Project Media

Experience Design
Creative Direction
Technology Design
Audiovisual Design 
Engineering
Procurement
Installation
Interactive Development
Content Creation

 

Concept

In the style of a classic train station split-flap “clicky board”, this dynamic display provides guests with admissions information and experience showtimes. 

Magical moments featuring animated aquatic life add an extra layer of life to this experience. 

A custom backend interface provides operational control of information, data, and display of promotional graphic and video content.
 

 

SPECIES ID KIOSKS

Creative Provided

Project Media

Experience Design
Creative Direction
Technology Design
Audiovisual Design, Engineering
Procurement
Installation
Interactive Development
Content Creation
UI/UX

 

Concept

Custom-designed steampunk-themed touchscreen kiosks where guests learn about species found in surrounding tank exhibits.

 

Nearly every species found in the aquarium was accurately created as a 3D model enabling guests to explore from any angle.

 

Guests can also access an aquarium map and search for fish throughout the aquarium.

 

INTERACTIVE SCAVENGER HUNT

Creative Provided

Project Media

Concept

Located throughout the aquarium, each of these ten interactive stations features games and trivia related to the various galleries, educating younger guests about local and global rivers, river otters, oceans, and deep sea creatures.

 

RFID cards assigned to one of three age groups create an age-appropriate experience.

Experience Design
Creative Direction
Technology Design
Audiovisual Design
Engineering
Procurement
Installation
Interactive Development
Content Creation
UI/UX

 

 

BIOLUMINESCENT HALLWAY

Creative Provided

Project Media

Experience Design
Creative Direction
Technology Design
Audiovisual Design
Engineering
Procurement
Installation
Interactive Development
Content Creation

 

Concept

Journey down this magical transition that bridges the main Ocean and Deep Sea galleries

 

VIRTUAL DEEP OCEAN TANK

Creative Provided

Experience Design
Creative Direction
Technology Design Engineering
Procurement
Installation
Interactive Development
Content Creation

 

Concept

Virtual tank featuring creatures of the deep sea that are unable to be exhibited in an aquarium setting.

 

This multi-dimensional video array is housed within a rock formation giving a realistic sense of depth and presents these animals at real-life scale, from the tiniest lanternfish to the enormous giant squid

Project Media